This is our story
Be Refreshed Beverage Company was founded in October of 2021. Having made a conscious choice that she didn’t want the affects anymore, Corinne gave up alcohol for a Dry Lifestyle. Still wanting a beer on a hot day, or a cocktail when out, Corinne found quality NA options were not available at events, restaurants or even local shops. Passionate about changing the conversation about alcohol, BRBC was formed to give everyone the option of a premium zero proof cocktail or craft beer without the booze.
In the Summer of 2022, 86 Spirits reached out and we merged. Now Be Refreshed Beverage Company is your premier contact for Non Alcoholic Retail & Distribution.
We believe that whether you are choosing a Dry Day or a Dry Life, you deserve elevated options. So enjoy today, and Be Refreshed tomorrow!
There is a cultural shift happening. An awakening. It started in 2018 with a dry January, with more and more consumers pledging to take a break. A sophisticated evolution of consumerism is pressing a pause on alcohol, but still needs to know what to drink to replace it.
THE ZERO-PROOF EVOLUTION
There is a cultural shift happening. An awakening. It started in 2018 with dry January, with more and more consumers pledging to take a break. A sophisticated evolution of consumerism pressing pause on alcohol but not yet knowing what to drink to replace it.
Globally, there is a rising demand for sophisticated adult beverages, that are social and alcohol free. Modern beverage technology is catching up to a drinking culture that has historically relied exclusively on alcohol, leaving non-drinkers thirsty for something better and less stigmatizing than soda and water.
Consumers have never been more awake when it comes to our health and our choices. We have seen this progress before with food. Most menus offer options that cater to variety of diets and lifestyles. Considering we often pair our beverage choices with our meals, it certainly makes sense to evolve our drinks too.
Forward thinking scientists, chemists, foodies, chefs, world renowned bartenders, and nutritionists, have reduced the 100% proof spirit, down to zero, creating a healthy social alternative, that mimics the feeling of drinking alcohol, without any negative side effects. The positive side effects of hydration, mental clarity, sleep, relaxation, and overall health and happiness is clear. The alternative spirits did not change the experience of enjoying a drink, it enhanced it, with a placebo effect that mimicked the first sips of relaxation of a traditional cocktail, without the worry of drinking too much or what could go wrong.
Whether it is a pregnancy, a big race in the morning, a critical business meeting, a health issue, sobriety, or a cleanse, there are many reasons why a person may not be drinking alcohol.
Along with many other companies and people, Be Refreshed Beverage Co, is paving the way to incorporate healthier drinking options into our social culture and it is our hope to one day see these options on every restaurant and public back bar in America. We believe every person is worthy of celebration, and should feel included socially, regardless of what is in their glass.
